My Love Affair with Google’s AdSense Program
A few years back I was looking for ways to support the large cost of making a website available for stock photographers. Having written two books on marketing stock and producing a newsletter on the subject for more than a dozen years, I had a lot of great content to share with fellow stock photographers.
However, providing a website is one thing, and keeping it fresh and updated is another. In the process of establishing the website, expenses began to pile up, and I considered getting funds through the "donations" route. That didn’t work out, so I began looking into banner ads. But they detracted from the website content, and also, the revenues were minimal.
Before considering dropping my website entirely, I started looking into Google. Their AdSense program was just starting out. I signed up, but only a few dollars trickled in at the end of the month. Things looked bleak.
My first breakthrough came when I discovered Michael Cheney’s AdSense Program. He’s a British entrepreneur who has developed a step-by-step program that impressed me. In his program, one innovation alone showed me how I could actually spark up my Google ads with thumbnails that blended right in with the general mission of my website. It also doubled my revenue.
Cheney’s program also shows you ways of getting more traffic to your site to view your photos and in the process gets more exposure for your AdSense ads. Google’s AdSense has become the answer to getting support for my website. The support dollars are now coming in, and more than I ever expected!
If you’re looking for ways to support the ongoing cost of your website, or even to open up new profit areas for your Internet enterprises, I think you’ll find Michael Cheney’s video series beneficial. He’s created a free AdSense mini-course that people can go through to learn the four cornerstone principles that he has used successfully to build up his Google AdSense empire. –Rohn
Here’s an interview with him:
Interview with Michael Cheney from AdSense-Videos.com
Q. So what made you get started with AdSense?
A. I was looking for a way to monetize some of my websites. AdSense is such an easy thing to get started. I think as soon as you see the first earnings coming into your account you get addicted to AdSense. I know this is what happened to me and since back then, I’ve just spent a lot of time working out how to earn more and more money each day.
Q. How much do you make with AdSense?
A. Some days I can earn close to $1000 and others it's less than that. But it all comes down to how much time and effort you devote to creating a quality site that people like visiting. AdSense is not what my business is based on by any means - but it is a great way to earn revenue almost on autopilot.
Q. What is the biggest mistake people making with AdSense?
A. Probably the biggest mistake people make is thinking the AdSense earnings are easy to achieve. It is very easy to get started but as I learned it takes a lot of effort to increase your earnings. I got really downhearted whenever I would log in to my account to see that I had only made a few dollars. And that's when I decided to spend months and months of my time learning everything I could about AdSense.
I basically buried myself away and devoured every single piece of AdSense information I could find. I ran thousands of AdSense tests and started to see a dramatic effect on my click through ratio and therefore on my earnings.
This is why I'd decided to record the videos - because I knew that it would help people who were in my position to also increase their earnings. I've read an absolute ton of AdSense e-books but they take so long to go through and always seem to keep information back.
With AdSense Videos I knew that I had to tell the story exactly as it is and actually show people and lead them by the hand through the exact techniques that I use to generate large earnings from AdSense.
Q. In your videos you show people how to increase their AdSense earnings - can you give some examples of this advice?
A.
I don't want to give away my biggest secrets as you can understand! But some of the more basic things that you can do to increase your revenues include using ads that blend in rather than stand out from your content. Flat out, the worst thing you can do with an AdSense ad is making it look like the standard Google ad. What you need to realize is that you will get more clicks if your ad actually appears part of your site rather than something that's just been dropped into the page.Q. What would you recommend that someone do right now to increase their AdSense earnings?
A.
I've created a totally free AdSense minicourse that people can go through to learn some of my techniques. It takes you through the four cornerstone principles that I've used to build up my AdSense empire. You can check it out, as well as all the AdSense Videos,Michael Cheney's AdSense Videos
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Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes