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Key words in this issue: Freedom | Haggling | Small Format | Captions | Sell Photos |

NEWSWORDS: Female Filmmaker | Yellowpages | Equipment | Photography Banned | Winning Photos | NY Times Mag | Free Online Contest |

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## PhotoAIM weekly newsletter for 08/31/02 ## 383e

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PhotoAIM, the weekly newsletter from PhotoSource

ISSN 1530-0511

If you no longer wish to receive PhotoAIM, see the instructions at the end of this newsletter.

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Can you advertise your stock photography 365 days a year to photobuyers? The answer is Yes. Watch upcoming issues of PhotoAIM for details about the new PhotoSourceBOOK 2003 from PhotoSource International, a powerful and unique desktop directory of stock photographers for photobuyers. Oct. 15th is the deadline. –RE

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ANTICIPATE THE BUYER'S REQUEST

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Advance Notes: In the last century, "captions" were used to help photo researchers identify an image. Today, the new technology can take captions a step further. Rather than have your image descriptions brief and graphic, it's to your advantage to use even more words in your descriptions. If you include not only who, what, where and when, but also assign emotional, mood, and conceptual descriptors to your images, you'll help buyers zero in on that "just right" image.

Can you anticipate what a photobuyer might search for in the database description in your stock list? It's difficult -- so cover your bases.

Photo editors will often use search words that go beyond the general description you've assigned to your image. Adding to the mix, a researcher in Florida might search for a 'rug,' another in New York might search for a 'carpet.' A researcher in Ohio might look for aviation, and a person in California, flying.

To attract more photobuyers (who search by specific keywords) to your website, offer more words describing each photo. Example: the word "jump" might also be expressed as: hurdle, leap, bound, vault, spring, hop, skip, bounce, caper. In your keyword list, you could write, "boy jumping, hurdle, leap, bound, vault, spring, hop, skip, bounce, caper." This way you have built yourself a search-proof safety net. Few photo researchers would miss your webpage who are looking for: a boy skipping.

Where do you find these synonyms? In the tools section of your word processor. HOW TO: Place the cursor over the word you are expanding, press the appropriate alt key of your processor, and several synonyms will come up. Use them all! You'll never know what word the photo researcher will be using.

Since webcrawlers (a search engine tech term for indexing software that takes words from your site and places them in their search engine for surfers to utilize) use the same philosophy (more is better) it behooves you to increase the wordage in your captions to attract more researchers to your website.

ADDITIONAL HELP

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This week's featured photographer on PhotoSourceFolio: Jack McConnell:

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FLASHBACK

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1925 – September 5 – Lt George Goddard, director of photography of the Air Corps Technical School, US Army, took photographs of the Fort Leavenworth, Kansas, area from a plane – the "Flying Laboratory." The pictures were developed and finished in the air, and dropped to the ground within eight minutes from time of exposure. One picture was then sent by a photographic transmitting set to Governors Island, 1,700 miles away, arriving 27 minutes after it had been taken, constituting the first demonstration of rapid aerial photography.

BUSINESS NOTEPAD

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RESTRICTED FREEDOM. You may find your freedom to photograph subject matter you feel is important, in certain public places, to be restricted in the coming months. Recently, two amateur photographers were apprehended by Philadelphia area police when they were observed photographing an oil refinery from a Schuylkill River bridge. They were taken into custody and held for four hours. They were not charged with any crime, and were finally released. "This was an unconstitutional arrest, and there will have to be some recompense for it," said Stefan Presser, an attorney with the ACLU who is representing the photographers, William Madeira and Jonas Lundquist. Since Sept. 11<sup>th</sup>, 2001, law enforcement units have become more sensitive to photographs being taken in industrial and military areas. These two photographers were rounded up by five squad cars and a helicopter. To be on the safe side and to avoid a similar experience, when the situation allows, ask permission to photograph. -- RE (Thanks to Robert H. Finlay.)

Note: Recently, the City of Philadelphia awarded the two photographers $2,500 each in settlement for their questionable arrest.

TREND NOTES

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When in Rome. . .

If you are attempting to sell your stock photography abroad, be prepared to do some haggling. It won't be the same experience as at a fish market in Marseilles, but it'll be pretty close. Europeans don't' go by "standard" prices, and photobuyers expect to negotiate. A new book, "Stock Photo Fees and Terms of Business in Europe," lays out the details of rates generally paid from one country to another. These can be used as the basis for negotiations.

The biggest hurdle is the economy. According to the book's authors, European stock photo prices have declined in the last couple of years, despite increased usage of photos on the continent.

One positive factor: The Euro is now the official currency of most European countries, making it easier to get a grasp of the fee differences from place to place.

You can get a good picture of stock photography rates and terms of business in the major European countries in this latest book, which is available in German and English. (Available from: PIAG, Tel. +49 7221 301 7560, Fax: 301 7570, e-mail: office@piag.de ; 240 pages, price Euro 28,- in Europe postage paid.) –RE

CONTESTS

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8<sup>TH</sup> ANNUAL GREATER MIDWEST INTERNATIONAL EXHIBITION. Deadline: October 15, 2002. Awards: $1,600. Fee: $25/3 entries. Contact: Central Missouri State University, Art Center Gallery, Warrensburg, MO 64093. Phone: 1 660 543-4498.

GOOD STUFF

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QUOTE OF THE WEEK

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"Injustice anywhere is a threat to justice everywhere."

–Dr. Martin Luther King, Jr.

FREE THIS WEEK

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GOT A CAT OR A DOG? Get a FREE pet food sample for either dogs or cats from ForYourPureBred.com. Limit: one per household. (U.S. only). Access the "free samples" link in the top of the left column and fill out the short survey to request a free sample.

THIS WEEK'S WEB FEATURE

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Position yourself so that photo researchers come to you for your stock photography. It's easy. Join the PhotoSourceBank. Photobuyers use this directory of specific photos and photographers to find the pictures they need.

Watch for developments in the field of stock photography in PhotoAIM's

PHOTOGRAPHY IN THE NEWS

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You'll be the first to know…

Note: If the URL is long, it may extend to two lines. In that case - clicking on it won't work. Instead, "copy and paste" the URL.

Hitler's Famous Female Filmmaker Turns 100

Infrared photography later revealed that some fragments did have writing, "including the world's oldest MS (manuscript)...

It Pays To Be In The Yellow Pages-Freelance photographer Gregg Brown got the job of a lifetime...

Want to keep up with new photo equipment?

and

Good news for magazine photographers. Readership of 171 continuously published titles increased 5.3 percent from 1998 to 2002, according to a new report by MRI.

Bad exposure: Westerfield judge bans still photography

9/11 Photographer Deals With Fame

'NY Times Mag' Offers 5 New Features, a photography spread that will feature photojournalism, portraiture, and landscape images. It debuts Sept. 22.

View the 2001 winning photos from Editor and Publisher...

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New products for stock photographers can be found by typing in ' GoodStuff' in the Search section of PhotoStockNotes.

Feel free to forward this issue of PhotoAIM to your photographer friends.

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Got a question about travel photography? Type in the names of our travel expert Jeremy Hoare in the Search section of PhotoStockNotes.

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383e

Next Week: Are You a Homerun Hitter

"I’m thankful for your generous help, info, and services. You are very supportive to fellow photographers like myself."

–Thomas J Luca, Photographer, Washington NJ