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Key words in this issue: Captions | Photobuyer Changes | Titles | Information Freedom | Studio Photography | Landscape | Light | Stock Photo |

NEWSWORDS: Veer Launch | Weddings | Digital Delusion | Teaching | Better Digital | Garbage Can Photos | Beatles Photos | Stock Footage | 3-D Tech | Modigliani | Techno-Art |

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## PhotoAIM weekly newsletter for 10/18/02 ## 385c

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PhotoAIM, the weekly newsletter from PhotoSource

ISSN 1530-0511

If you no longer wish to receive PhotoAIM, see the instructions at the end of this newsletter.

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A WORD IS WORTH A THOUSAND PICTURES

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The love affair has begun. Photo researchers are discovering that computers are emerging from their teen-age years, leaving behind their shortcomings of the last decade, and are redefining themselves and emerging as mature adults. Researchers are learning that computers have shed their pesky ways, have became fast, responsible and friendly machines. The new technology is convincing researchers that the computer can be an ally.

At the same time, photo researchers are discovering that they, too, must shed some archaic working ways in order to capitalize on the new electronic researching systems that have become available to us all.

I could outline numerous methods of research that are now available utilizing the new technology. You may be familiar with some of them, but I'll leave that to your own discovery, and jump ahead to methods of research coming in the near future that you'll want to become aware of and be prepared to capitalize on.

The Internet offers two basic ways of searching for a specialized image: by text or image. Most researchers who have a track record in the field of researching have opted to use the method they are most familiar with: the image method. They type in a generic subject word in a search facility and then it's business as usual. They look at dozens, even hundreds, of images from a number of sources, and eventually select a small number of images for their client to view.

But "image search" can be exhausting, and time-consuming, especially when the researcher is attempting to highlight a story with that just-right photo.

THE NEW APPROACH

The "image search" method would seem acceptable if it were not for a new approach that is beginning to make itself known in researching circles: Text.

Researchers need no longer be satisfied with "good enuf" pictures. Much deeper selections and more targeted images are now becoming more available for the asking, thanks to the simplified and speedier capabilities of searching for images through electronic text search.

As the viewing public has become more sophisticated in their viewing habits, they are becoming ever more demanding. We have only to look at a textbook or magazine article from fifty years ago to discern the shallow nature of the photos that were deemed acceptable in those days.

I believe the "text" system will win over the "image" system in electronic photo research of the future. Both electronic systems are admittedly in their early stages.

We have seen that when TV, movie, and other media want to do a story on a particular subject, they do extensive searching for details. In the past, these facts were hidden in places that were not readily available to the average researcher. The general public accepted whatever thesis the producer came up with -- because it was good enough, based on the research facilities available at the time, combined with the deadline the producer was facing.

Research involves a series of levels. We usually give credibility to an erudite report from a college professor or in a textbook, a little less credibility to a newspaper article, and much less to a TV show or radio interview. The constraints of a time deadline are an influencing factor.

This is beginning to change. We have experienced, for example, the results of the extensive research done by Ken Burns in his PBS TV productions. Professionals working in other media now have equal access to the research methods and materials that were formerly the province of college lecturers and authors, who weren't constricted by the tight deadlines of newspaper and magazine writers.

And how is that material accessed?

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This week's featured photographer on PhotoSourceFolio: E. David Luria:

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As a special service to our PhotoAIM subscribers, we provide you with a fresh, up-to-date list of photobuyers every month. Look for this list every third week of the month, to update or add contacts to your personal Market List.

CHANGES

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SCHOLASTIC, former address: 568 Broadway Ste 1102, New York, NY 10012; current address: 578 Broadway 7<sup>th</sup> Fl, New York, NY 10012.

MUSEUM OF NORTHERN ARIZONA (3101 N Fort Valley Road, Flagstaff, AZ 86001) former phone and fax: 1 520 774-5211, 1 520 779-1527; current phone and fax: 1 928 774-5211, 1 928 779-1527.

GLOBAL EQUINE NETWORK (345 Manzanita Way, Woodside, CA 94062) former phone: 1 650 851-3248; current phone: 1 530 587-3191.

CLARK PUBLISHING COMPANY (666 Dundee Rd Ste 807, Northbrook, IL 60062-2769) former phone: 1 847 498-6495; current phone: 1 847 356-9012.

THE JOURNAL OF LIGHT CONSTRUCTION (RR 2 Box 146, Richmond, VT 05477) former phone: 1 802 434-4747; current phone: 1 802 879-3335.

EXTENDED TO OCTOBER 25<sup>th</sup>

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Climbing up the stock photography ladder? Stuck on the bottom rung? Give a jump start to your stock photo business by advertising your work in the PhotoSourceBOOK 2003. For only $365, you get a page in the annual directory, which is sent to 3,000 photobuyers, plus a year’s free membership in the electronic PhotoSourceBANK, (a 59$ value) where you have your own website. You put descriptions (text) of your photos and specialties at this site, which is searched daily by photobuyers to find the photos they need. Our site now gets 18,000 page views per day. Let yours be one of them. The deadline is October 25<sup>th</sup>, so act today!

SELF-PROMOTION

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Thinking Up Great Titles

You have only seconds in which to grab the attention of editors scanning your photostory proposal; readers flick through a publication in nano seconds. To catch both buyers and readers, your story title plays an important role. It should be catchy, attention-grabbing and possibly also witty.

Avoid trite descriptions. For example, whilst "Travelling From La Paz To Coroico By Mountain Bike" is a perfectly accurate description of the spectacular mountain bike journey down Bolivia's Yungas Road, "Daring Bolivia's Road of Death" sounds much more dramatic and adventurous. Doesn't it?

Well-known phrases can be a rich source of photostory titles. You can use any phrase, although the more widely known it is -- the better. This is one of the few areas of writing where clichés can be good. A slight play on the words of a well-known phrase can be effective. For example: "Deep and Meaningful" (Grand Canyon); "Chic and Cheerful in Paris" (good small hotels in Paris); "Hot on the Trail" (safaris, trekking, horseriding); and "Piste Artiste" (skiing).

Titles of well-known films, books and songs are another tried and tested source of good photostory titles. For example: "Bohemian Rhapsody" (Czech Republic, or perhaps other Eastern European locations); "Breakfast in America" (American diners); and "Wine, Women and Song" (high living party locations, carnivals or festivals).

Many publications, even "serious" broadsheets, like to use slightly humorous titles, although make sure whatever humor you use is consistent with the style of the publication. Take a look at some back issues and you'll soon get a feel for the style of title the editor favors.

GOOD STUFF

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THE BUSINESS OF STUDIO PHOTOGRAPHY, How to Start and Run a Successful Photography Studio. Revised Edition, by Edward R. Lilley. This volume covers crucial matters of: choosing a location; financing and equipping your business; pricing your work; selling to wedding, portrait, commercial, and art photography markets; devising short and long-term business plans; handling paperwork effectively and efficiently; and more. ($21.95; ISBN: 1-58115-254-X; paperback; 304 pages) Allworth Press, 10 E 23<sup>rd</sup> St, Ste 510, New York NY 10010.

LIGHT IN THE LANDSCAPE by Peter Watson. Peter takes us on a visual journey across Great Britain. He presents sights from country to coast that contribute to this nation’s landscape, with a series of photographs that take the viewer week-by-week and month-by-month through the entire year. Watson’s images are extraordinarily lifelike, with vivid colors, and demonstrate a sensitive use of light to affect mood. ($29.95; ISBN: 1-86108-209-6) Contact: Sterling Publishing Co., Inc. 387 Park Ave S, New York NY 10016-8810. Phone: 1 800 805-5489.

QUOTE OF THE WEEK

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"An idealist is one who, on noticing that a rose smells better than a cabbage, concludes that it will also make better soup."

-H. L. Mencken (1880 - 1956)

Want to learn what others are saying about our photographer directory, PhotoSourceBOOK?

FREE THIS WEEK

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FREE Receive a free sample of the Solux natural daylight halogen when you order a low voltage track lighting kit. Limited time & one free sample per client.

THIS WEEK'S WEB FEATURE

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Got a question about legal issues for photographers?

Watch for developments in the field of stock photography in PhotoAIM's

PHOTOGRAPHY IN THE NEWS

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You'll be the first to know…

Note: If the URL is long, it may extend to two lines. In that case - clicking on it won't work. Instead, "copy and paste" the URL.

New stock image company "Veer" launches with focused collections of visual elements that embrace creative spirit

500 Undicovered Beatles Photos found

Wedding photography. ain't it fun.? Spanish photographer ordered to pay damages for bad wedding pictures –A court ordered a photographer to pay $7,000 in damages to a pair of newlyweds for botching their wedding pictures.

Digital photography exposes lack of skills - The trouble with new technology is that it inspires delusions of grandeur. I bought a digital camera a few months ago convinced I could became the next Annie Liebowitz. I might as well have bought flippers and tried to swim the English Channel.

For 32 years, teacher has developed his students' love of photography – In Room 108, magic is taking place. Here in the dark, Dick Bond is teaching students in a beginner's photography class how to develop their first black-and-white photographs.

Seven Tips for Better Digital Portraits

The Disposable Camera, Redefined - Bruce McKaig is a photographer who uses a garbage can for a camera. Yes, his camera is a 10-gallon galvanized steel trash can, with a lid and a handle, that he bought at a hardware store.

Internet Developers See XML as Worth Investigating but Not Yet Essential One-fourth of Internet design and development firms see "incorporating XML into our workflow" as a business challenge, while 18% see "increasing XML programming capabilities" as a sales opportunity.

Museum gives peek at early 3-D technology

Buffalo Gets Modigliani Exhibition He flourished in an era when photography was freeing artists of the need to be realistic or naturalistic....

At the Movies: `Naqoyqatsi' Reggio chose to largely use stock footage, which he digitally altered into a kaleidoscopic barrage of abstract images; he shot landscapes, city scenes and other settings around the world, with slow-motion and time-elapse photography his main post-production alterations.

Exploring Frontiers in Techno-Art That's because for many artists, paint and canvas have acquired a technological dimension, with digitally altered photos and videos added to their repertoire.

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PhotoAIM is a collection of excerpts from our monthly newsletter, PhotoStockNotes, (available by postal mail $3.00 per month, $5.00 per month outside USA.)

Feel free to forward this issue of PhotoAIM to your photographer friends.

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