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Key words in this issue: Changing Industry | Lead Times | Outstanding Nature Photographer Award | Postcards | Web Design | Photo Search |

NEWSWORDS: Copyright Adjustment | Legal Photos | Printing | Restoring Digital Images | Monthly RF | Montana | Cotton Photos |

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## PhotoAIM weekly newsletter for 12/27/02 ## 387d

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PhotoAIM, the weekly newsletter from PhotoSource

ISSN 1530-0511

If you no longer wish to receive PhotoAIM, see the instructions at the end of this newsletter.

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Keeping up with the times...

THE CHANGING STOCK PHOTO INDUSTRY

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A century ago, magazines featured mostly text. Graphics were secondary. Today, it's reversed. If you include advertisements, our periodicals today feature more graphics than text. The new "automated" stock photo services (with photos on CD-ROM discs that offer lower prices for photos), are providing quality generic images to publishers who previously couldn't afford photography as an option. As a result, new markets are now opening up for photographers who produce generic images.

The stock photo industry has finally come around to recognizing a previously largely neglected major marketing principle (one that we actually have been espousing here at PhotoSource International since our beginning). To wit: there's a vast market of photobuyers who are not interested in high-fee, RP ("rights-protected") photos. They simply want an image they can temporarily use, one-time, in one of their low-circulation, limited-readership, publications.

Let me backtrack.

In the 1950's, there were few stock photo agencies. When I returned from a trip through Africa in 1958, I sought out an agency from the few listed in the Manhattan telephone directory. My photos landed at Photo Researchers, then a two-person, New York City hole-in-the-wall on 42nd Street. Photo Researchers is still there today, expanded into a huge operation.

The dozen or so "rights-protected" photo agencies of the '50's have increased to several hundred agencies today. In the late 80's this "rights-protected" stock industry was at its peak. Today it's still thriving, with the major impetus the emergence of the massive corporate digital agency (Corbis, Getty, Image Bank, Index Stock Imagery, FPG, COMSTOCK, SuperStock, etc.). The smaller stock photo agencies are folding or being absorbed in mergers, or specializing.

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This week's featured photographer on PhotoSourceFolio: John McGrail :

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SELF-PROMOTION

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Remember Publication Lead Times

The lead time from first approaching a publication with an article proposal, to having the proposal appraised and hopefully accepted, and finally, seeing the article published, can be very lengthy. Bear in mind that the copy deadline, the date by which your article must be submitted to the editor, can also be several weeks before the publication date. The fact that some publications are only published every two months or quarterly can make it even more important that you make contact at the correct time.

You must take into account these lead times if you are proposing articles which are time or season-sensitive. For example, if your proposed story discusses an activity or trip which can only be undertaken in the winter, the timing of your approach must leave plenty of time for the publication to carry out its standard procedures for appraising and editing your proposal and story, and still meet its copy schedule for a winter or late autumn edition.

Find out the publication dates and copy deadlines of publications you are interested in contributing to. These dates are sometimes set out in the writers' guidelines, or you can contact the editorial department. Work backwards from these dates and identify when you will need to submit your story proposal to give the editor sufficient time in which to consider it for an appropriate edition.

Furthermore, don't ignore long lead times regards confirming any facts and prices you quote in your stories, to ensure they are still correct at the time of publication.

SHOOTERS

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The North American Nature Photography Association Awards Committee is awarding this year’s Outstanding Nature Photographer Award to Gary Braasch. The award will be presented to Gary at the 9<sup>th</sup> Annual Summit in Albuquerque, New Mexico, February 19 – 23, 2003.

ADS WE’VE READ

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GOOD STUFF

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QUOTE OF THE WEEK

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"Consistency requires you to be as ignorant today as you were a year ago."

–Bernard Berenson

FREE THIS WEEK

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THIS WEEK'S WEB FEATURE

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Get a head start on selling your stock photos! Our Specialized Lists of photobuyers will give your business a jump-start.

Watch for developments in the field of stock photography in PhotoAIM's

PHOTOGRAPHY IN THE NEWS

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You'll be the first to know…

Note: If the URL is long, it may extend to two lines. In that case - clicking on it won't work. Instead, "copy and paste" the URL.

Who says copyright has to be straight out of the Copyright Law? Photographers and other creatives can make adjustments to fit potential buyers needs. At the Web you can maximize exposure, yet retain some control over your work. McGuinn is just one of the artists who will publish works under a new set of licenses that offer an alternative to standard copyright.

Attorney raises the bar -- as a photographer Her prints are works of art, evidence, too Katherine Silverglate peers through the camera viewfinder with the discriminating eye of an attorney looking for the right edge to win her case.

What do you do with your photos after you take them? Web sites offer plethora of print options - For many new and would-be digital photographers.

New Software May Restore Erased Photos - Digital cameras have added new capabilities for photographers, but also new ways to mess up. Which is why some software from Lexar Media is worth a look. Called Image Rescue, it tries to restore erased JPEG, TIFF and RAW formatted photos from Lexar's USB-Enabled CompactFlash cards.

Exhibit revisits photography's innovative icon - Harold E. Edgerton not only made a unique contribution to photography, he helped ease the way for its acceptance as an art form. He even developed rapid-fire flash technology that enabled him to capture with a camera the actions of a moving subject -- sometimes at high speeds, as in the case of a discharged bullet.

Montana game farms offer prime targets ... for cameras

Agricultural photographer depicts history of cotton - . Barnes, 84, has been working to preserve his best work in a 144-page, hardback volume entitled Cotton: A 50 Year Pictorial History. The collection of 350 photos, most of them in full color, charts revolutionary progress in the cotton industry over the past half-century.

Here's a company that offers RF on a monthly basis. Emphasis this month is on Architectural Details, Industrial Details, and Elements of Spring.

Backpacking and hiking. Pickatrail, an online service developed and operated by the Wilderness Society. It offers general information about backpacking and hiking in the United States and different trails in other countries, such as Mexico and the United Kingdom.

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Have questions about marketing your editorial stock photography? Put your questions on our Kracker Barrel and find the answers.

Feel free to forward this issue of PhotoAIM to your photographer friends.

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Photographers! Now you can reach our photobuyers without leaving your home! Ask about our PhotoSourceBank.

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387d

Next Week: Creative Freedom

"Thanks for the exposure on PSI. My 'St Vincent Parrot' was published by Islands Magazine in their spread on "The Wild Caribbean" in the November issue, page 113."

- Raf Ollivierre, Photographer, Richmond Hill ONT CANADA