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Key words in this issue: Image Protection | Photobuyer Changes | CD Duplication | Article Ideas | Photo Registration | Photo Search |

NEWSWORDS: Stieglitz | B&W | Palquist | Darkroom | Wives |

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## PhotoAIM weekly newsletter for 01/18/03 ## 388c

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PhotoAIM, the weekly newsletter from PhotoSource

ISSN 1530-0511

If you no longer wish to receive PhotoAIM, see the instructions at the end of this newsletter.

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PROTECTING YOUR IMAGES

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Need the answer to a stock photography question? At our website >www.photosource.com/board< you'll find our Bulletin Board, called "The Kracker Barrel." Check it out. Our staff answers marketing questions; fellow photographers offer their input and experience. The following is a typical exchange.

Q: I have a theory on how to prevent the stealing of photos from my webpage. I have purposely put un-sharp pictures on my page. This will prevent any unauthorized use of them.

A: I wouldn't worry about theft. Tales of theft are often exaggerated hearsay -- theft by markets that matter is almost nonexistent. You do yourself, your work, and your promotion efforts a grave disservice by not putting your best subjects and best quality out there for potential customers to see.

Pete Turner put his best up... so why not you also?

Q: To ensure the quality image I put on my webpage will not be taken -- should I watermark?

A: No -- not at all. I think you'll see less and less of this watermark thing. It only says to a potential customer: "I don't trust you." So what if a college kid or small newsletter steals a photo -- is it that much of a loss to you -- especially when you think of potential buyers that could be seeing your excellent photography? You're pretty safe. Professionals have little to gain and a lot to lose (their reputation and integrity) by "borrowing" your image.

Q: Should I caption my web photos?

A: Yes, put extensive captions on your photos. Put yourself in the place of a photobuyer: If they are looking for a birch bark canoe, they don't look for "boat" or "canoe" -- they look for "birch bark canoe." If your photos are properly captioned -- they'll find you, and pass over other photographers who don't realize how important it is to give time to captioning their photos with thoroughness.

-RE

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This week's featured photographer on PhotoSourceFolio: Jesse Walker:

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As a special service to our PhotoAIM subscribers, we provide you with a fresh, up-to-date list of photobuyers every month. Look for this list every third week of the month, to update or add contacts to your personal Market List.

CHANGES

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ATLANTA PARENT (2346 Perimeter Perk Dr, Atlanta, GA, 30341) former contact: Lynne King, Creative Director; current contact: Dona Halliday, Creative Director.

AMERICAN FAMILY PHYSICIAN, former address: 8880 Ward Pky, Kansas City, MO, 64114; current address: PO Box 11210, Shawnee Mission, KS, 66207-1210.

DYNAMIC CHIROPRACTIC, former address: PO Box 6100, Huntington Beach, CA, 92615; current address: PO Box 4109, Huntington Beach, CA, 92605.

SPORTS ILLUSTRATED FOR WOMEN MAGAZINE (135 W 50<sup>th</sup> St, New York, NY 10020) will no longer exist after December 31<sup>st</sup>, 2002.

AMERICAN JOURNAL OF PUBLIC HEALTH, former address: 1015 15 St NW, Washington, DC, 20005; current address: 800 I St, Washington, DC, 20001-3710.

AMERICAN HERITAGE MAGAZINE, former address: 90 Fifth Ave, New York, NY, 10011; current address: 28 W 23<sup>rd</sup> St 10<sup>th</sup> Fl, New York, NY 10010.

ADVANCED GRAPHICS, former address: 2101 Martin Way, Pittsburg, CA, 94565 ; current address: 447 E Channel Rd, Venicia, CA, 94510.

SCHOLASTIC INC (557 Broadway, New York, NY, 10012) Contact person Steven Diamond. Former phone: 1 212 344-7147; current phone: 1 212 343-7147.

BOSTON MAGAZINE (300 Massachusetts Ave, Boston, MA, 02115) former contact: Shay McNamee, Assistant Art Director; current contact: Robert Parson, Art Director.

ADS WE’VE READ

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THE WRITER/PHOTOGRAPHER

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Generating Great Ideas For Articles

Part 1

As a writer/photographer, many of your articles can write themselves if you gather unique information that is available free.

Photographers'/Writers' Guidelines

Obtain and study photographers’/writers' guidelines provided by publications that interest you. Read the publication itself, ideally several copies! Writers' guidelines don't just tell you how long articles should be and what format to use when making submissions. They often also provide vital clues as to what subjects are likely to be of interest to the publication. Using a search engine, you can find the guidelines of most publications by typing in the name of the publication and the word "submissions."

Think Like Your Reader

Put yourself in the place of your reader and try to imagine what destinations and activities would appeal most. If you were thinking up article ideas to propose to a lifestyles magazine catering for fairly well-to-do over-50s, stories involving backpacking travel and basic hostels are probably not going to be the most relevant. Many over-50s are highly fit and active but they more often appreciate their travel comforts and will require a certain degree of luxury on trips. Four and five star hotels would generally be more appropriate than hostel accommodation for them.

Your Next Trip

Consider every trip or travel experience you make as a potential subject of your articles for publication. Even if you're on a private holiday rather than a press trip, be prepared to collect the facts you need to enable you to write up the trip in due course should you wish to. You never know when you might want to write up a travel experience.

Record how you got to your destination, details of where you stayed and your impressions of the hotels. What were their good points? What were they not so good at? Was there anything uniquely good or uniquely bad about them? Distinctive features and real life experiences will provide you with the detail you need to transform your writing from mere collections of facts into vibrant articles people will find both informative and fascinating to read.

Be disciplined. You might only be going away for a day or maybe a long weekend, but the facts you can collect about your destination in that time could easily be more than enough for several articles.

Talk To The Locals

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JUST STARTING OUT?

START 2003 RIGHT . . .

Take advantage of this opportunity before it ends on January 28th. Save

big on products you can profit by from PhotoSource International.

Save on the Forms & Letters Guide, the Critique Service, the 2002

Digital Photobuyer Survey Report, and the PhotoLetter marketletter!

To place your order go to http://www.photosource.com/newyearspecial.php

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WHY SHOULD I REGISTER A PHOTO ?

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Q: I'm confused about what my 'copyright rights' are when it comes to whether I'm protected by the blanket copyright in a magazine that publishes my picture. Also, if I haven't paid the registration fee for a photo, I always thought I could still register it within 90 days to get copyright protection and damages. Has this all changed?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

A: Here's a non-complex answer to your question(s). Yes, your photo is "copyrighted" once you click the shutter. But if a major corporation lifts your photo and uses it for their own purposes, their lawyers will tell you to 'buzz off' if you haven't already registered your picture with the Copyright Office. The reality of it is that although you own the copyright to your photo, you cannot sue until you have registered your picture. That may take awhile, when you add on the time to make the suit, find a lawyer, contact the infringing company (the time alone is racking up a lot of your personal time) - with no guarantee that you will win the suit.

The simple answer is to register those pictures you feel are vulnerable to infringement (you have 90 days within publication of the picture). It's possible to receive up to $150,000 statutory damages if someone uses your picture illegally. If you put legal action into play, an attorney will most probably take your case on a contingency basis (i.e. he/she doesn't get paid unless you win the case- which you probably can, if you register your picture(s)).

As far as the blanket copyright in a book or magazine, recent cases suggest that you have little or no protection from the publisher's blanket copyright (see PhotoStockNOTES, #373, October, 2001 page 4) And unless you have personally registered the picture, you won't be able to sue for statutory damages.

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QUOTE OF THE WEEK

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"A people who mean to be their own governors, must arm themselves with the power knowledge gives."

– James Madison

THIS WEEK'S WEB FEATURE

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If you haven't ALREADY... be sure to put your stock list on the PhotoSourceBank (715) 248 1512

Watch for developments in the field of stock photography in PhotoAIM's

PHOTOGRAPHY IN THE NEWS

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You'll be the first to know…

Note: If the URL is long, it may extend to two lines. In that case - clicking on it won't work. Instead, "copy and paste" the URL.

The art of getting it right

Alfred Stieglitz was determined to make every image perfect

Today, single copies can fetch more than $10,000.

In a digital age, local man sees in black and white - More than 60 percent

of his business is done in black and white, which is uncommon today.

http://www.idsnews.com/story.php?id=13902nnect

PC to TV, without wires - If you've ever wished you could show off

your latest digital photography work on the TV -- along with your edited

home movies, film trailers and other video from the Web -- then the wireless

media world is for you.

http://story.news.yahoo.com/news?tmpl=story&u=/usatoday/20030113/tc_usatoday

/4773223

Trek Puts a Camera on a Key Chain - Key chain USB drives have a place in the

hearts and pockets of many geeks. But simply storing files isn't enough; the

next generation of Trek's tiny ThumbDrive devices, announced at the Consumer

Electronics Show, can take photos and play music.

http://story.news.yahoo.com/news?tmpl=story&u=/pcworld/20030110/tc_pcworld/1

08643

Fort Lauderdale-Hollywood International viewing spot reopens - Aviation

enthusiasts and photographers worldwide rejoiced to the news that

the view park at Fort Lauderdale-Hollywood International Airport is open.

http://story.news.yahoo.com/news?tmpl=story&u=/trib/20030108/lo_sun/fort_lau

derdale_hollywood_international_viewing_spot_reopens

Cross-strait analyst finds photography offers solace - As an adviser to the

National Security Council and a university professor, Lin Chong-Pin is a

busy man. He finds inspiration and beauty by developing his skills as a

photographer. Lin Chong-Pin (ªL¤¤Ùy) describes his hobby of photography as

heaven. http://www.taipeitimes.com/News/taiwan/archives/2003/01/13/190816

Shutterfly Surpasses 2002 Revenue Projections; Record Holiday Sales, Strong

Consumer Response and Successful Business Model Produce Second Consecutive

Quarter of Profitability

http://investor.cnet.com/investor/news/newsitem/0-9900-1028-20795656-0.html

Ofoto, a Wholly Owned Subsidiary of Eastman Kodak Company, Hires Mark

Blecher as President

http://investor.cnet.com/investor/news/newsitem/0-9900-1028-20796497-0.html

Business Conditions for Publishers on the Rise - The TrendWatch Graphic Arts

Business Conditions Index for publishing firms has climbed for the second

survey in a row.

http://www.trendwatchgraphicarts.com/fastfacts/fast201.html

Renowned photography expert killed. Peter Palmquist hit by car while walking

dog - Palmquist, who has authored, edited or contributed to more than 25

books devoted to photographic history in America

http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2003/01/15

/BA71547.DTL

Photography class changes image - That means the traditional darkroom

outfitted with plastic trays of chemicals and red light bulbs no longer is

open for use. Instead, photography students are sitting in front of 32 new

iMAC computers, reproducing pictures taken by tiny, black digital cameras.

http://www.theargusonline.com/Stories/0,1413,83%257E1971%257E1112336,00.html

The saintly life of a photography wife - I'm a photography wife. It's sort

of like being a golf widow, with one fundamental exception. Rather than

having the good sense to wave good-bye when my camera-laden husband walks

out the door, I've chosen to tag along on his never-ending quest for The

Perfect Shot. http://www.csmonitor.com/2003/0115/p18s03-hfes.html

Controversial Photo Ends Keating’s Career At The Times;

Special Report: Macworld 2003;

http://www.pdn-pix.com/news/

Celebrating Women in the Arts Features a Juried Photography Exhibition:

Contemporary Northwest Women Photographers:

Frye Art Museum - Seattle, WA USA

http://www.absolutearts.com/artsnews/2003/01/15/30660.html

Celeb Photog Herb Ritts Dies

http://story.news.yahoo.com/news?tmpl=story&u=/eo/20021227/en_celeb_eo/11037

2002 Choice Awards are awarded to the favorite cameras and photo

accessories;

http://www.photographyreview.com/awd_0_2002crx.aspx

Fine Arts Specialties: Photography(Ranked)-best grad schools....

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FREE. Find out free products for stock photographers by typing in 'Free' in the Search section of PhotoStockNotes.

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388a

Next Week: Photoshop for Stock Photographers Part 4