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Key words in this issue: Plan the Year | Returning Visitors | Photobuyers in Large Publishing Houses | Photo Search |

NEWSWORDS: Trial Photos | Big Picture | War Photographer Biography | WHNPA Photos of the Year | Antarctica Photos | Fighting Child Pornography | CD Labels | Times Photographer | Timeless Ocean Photography | Mixed Up Mediums |

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## PhotoAIM weekly newsletter for 02/15/03 ## 389b

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PhotoAIM, the weekly newsletter from PhotoSource

ISSN 1530-0511

If you no longer wish to receive PhotoAIM, see the instructions at the end of this newsletter.

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SIDEBAR

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Are your visitors Coming Back...?

GET THEM TO RETURN

So, you've just got your first website up and running. Good for you!

Time to sit back and relax? You can. But only for a while. Then it's time to prepare for step two of having your own site.

The answer to getting repeat visitors -- who will turn into repeat customers -- is to regularly keep new content coming to your site.

Your site is like a storefront window, and you want to make sure you have new, fresh products here all the time. Getting new photos uploaded, adding new content and periodically sweeping out the old, are great ways to make visitors come back often.

By adding fresh content, new images, and making sure your site always is as fresh as it can be, you are accomplishing something really good. You are making sure that visitors to your site can look forward to seeing new and different material. You are showing everyone your up-to-date work and that you have fresh photos to offer.

Want to read more of this article? Go to: http://www.photoaim.com/sbar11.html

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A PHOTOSOURCE INTERNATIONAL SPONSORED TAX GUIDE

Want to save money on taxes? Want to learn about new deductions and how to take them? Want to learn how you can make sure you don't overpay the IRS? Want to learn all this from an experienced, trusted expert in the field? Order Julian Block's 2003 Tax Tips for Stock Photographers.

Julian Block has been singled out by the New York Times as a "leading tax professional" and Wall Street Journal calls him "an accomplished writer on taxes". He has published many books and often contributes to magazines such as Consumer Reports, Money, Parade, and Reader's Digest. Now in co-operation with PhotoSource International he is launching this new guide tailored for stock photographers - both professionals and hobbyists - that is sure to save you much more than the cost of this 39-page guide -- only for $19<sup>95</sup>! Don't miss out, order your copy today! To order please follow this link http://www.photosource.com/taxtips.php

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This week's featured photographer on PhotoSourceFolio: Ronald Kimball:

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TRAVEL NOTES

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The Year Ahead

With the winter now well and truly upon us, I resort to getting on with those things I put off at other times of the year when I'm out shooting more. Not that travel photography is confined only to 'sunny' times, far from it, but that's my personal preference. (Many travel photographers do well from snow and ice, after all there are large parts of the globe which get a lot of it, and so photographing it for travel brochures and promotions is profitable.)

Personally, I get on mainly with things like the backlog of cataloguing and getting slides to photo libraries that I just didn't do earlier, a case of better late than never. I also make great use of my scanner, after the necessary image cleaning and retouching, burn the images onto CD and get them off to another photo library, this one on-line which accepts only digital delivery.

LIGHTING LESSONS

Something else I do is visit the great art galleries we have in London, spending some time looking at paintings from the great past masters of image such as Caravaggio, Rembrandt, Wright of Derby -- all experts in lighting, composition and telling a story long before photography was invented. Wherever you are there may be great galleries too. Go and spend a little time there and observe what people who thought out and placed every single element in a picture managed to do, with no limitation as to composition, color, light angles, just their imagination. One huge plus for a painter, incidentally, is that the sun (or any key light) can come from several different angles at the same time, although very slightly.

FOR THE REST OF THE YEAR

Very importantly, I plan out the year ahead for shooting, although nothing hard and fast, I like to maintain flexibility. This year flexibility will be very important, in that if the war with Iraq transpires along with the death and destruction it would inevitably bring, the whole world of travel will be in a state of flux.

However, let's hope for the best and work for peace. Happy Shooting!

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TOUCH OF SUCESS Photo and Writing Workshops presented by photojournalist Bill Thomas: Mar. 8-9, Florida's Eagle Country; near Ocala. Composition, film and equipment studies, marketing, field work on Withlacoochee River. Mar. 13-16, Withlacoochee Writers; near Dunnellon, FL. For photographers interested in learning how to write articles; includes writing the effective query letters. For info: Touch of Success Seminars, Box 194, Lowell, FL 32663. Phone: (352) 867-0463. Web: <http://www.touchofsuccess.com/>.

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BUSINESS NOTEPAD

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PHOTOBUYERS at large publishing houses will often use certain photosupplier agencies instead of you, an individual photographer -- not because your work is not good, but because of the "arrangements" the Operations Manager has made with a photosupplying company whose secret is to give deep discounts on high volume purchases (sort of a Wal-Mart type of deal). Photobuyers and researchers are instructed by their companies to make their selections with that particular photo agency when at all possible. Whether the month's total image: purchases are Royalty-Free or Rights-Protected, the discount is made on volume. There's nothing illegal about this. It's business as usual. However, one thing these massive photosupplying agencies can't do is supply the highly specialized and specific photos that only individual editorial photographers can supply. SOLUTION: Place your scenics, landscapes, etc. with a large stock house that deals in volume with its buyers. Market your specialized, content specific photos yourself to a Market List of buyers you've built up (through research) who you know are always in need of specialized pictures in subject areas that you like to work with. –RE

QUOTE OF THE WEEK

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"He can compress the most words into the smallest ideas of any man I ever met."

–Abraham Lincoln

FREE THIS WEEK

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FREE CREDIT REPORT. Find out what's on your credit report, free, with an Equifax credit report & free CreditCheck. Get a Monitoring Service trial, plus tips for improving your credit rating. Note: Companies that offer free credit reports trade you thuis information with information that you provide them about yourself.

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THIS WEEK'S WEB FEATURE

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Position yourself so that photo researchers come to you for your stock photography. It's easy. Join the PhotoSourceBank. Photobuyers use this directory of specific photos and photographers to find the pictures they need.

Watch for developments in the field of stock photography in PhotoAIM's

PHOTOGRAPHY IN THE NEWS

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You'll be the first to know…

Note: If the URL is long, it may extend to two lines. In that case - clicking on it won't work. Instead, "copy and paste" the URL.

Still Photos Ruled OK in Murder Trial - A judge in Buffalo has held that New York's 50-year ban on cameras in the trial courtroom is apparently constitutional, but that the statute does not apply to still photography.

Photographers Get To Look At The Big Picture - The Polaroid 20 by 24 Camera, named for the size of its prints, caught the attention of area photographers itching for a chance to click the shutter of the mammoth camera.

PBS Focuses on Robert Capa - - Arguably the greatest, bravest and most influential war photographer of the 20th century, Hungarian-born Robert Capa gets a respectful and respectable bio treatment in Anne Makepeace's well-researched documentary.

WHNPA Names Photos Of The Year... Bank Ready To Cash In With Young Photographers...

Antarctica Mountain Climbing Explored shooting the first high-definition aerial photography over Antarctica's highest mountains.

Be careful with photography CDs - "Don't glue CD labels to the tops of your prized CD photos," warned a professional photography lab technician. "The glue will soak through over time and make the printing difficult. If you've put those precious wedding and children's pictures on a CD, it could mean major problems. Sometimes the weight of the label causes problems too."

Times-Picayune photographer dead of stroke, age 73 - Award-winning photographer G.E. Arnold, a 34-year career with The Times-Picayune. Photographs included those shot while trapped by bullets during the sniper attack at the downtown Howard Johnson's hotel in 1973.

Photographer captures ocean timelessly - Photographer Hiroshi Sugimoto uses inordinately long exposures, a 19th century camera and 8" x 10" film to make images that are as much about time as about the sea.

Local photographer mixes up her mediums - Coleen Marks is part of an exhibit that combines her passions of art and writing. Coleen Marks' philosophy on being a great photographer reads like a metaphor for how she lives life. "I'm always looking for what's around the corner," she said. "I won't just sit there and wait for something to happen."

Several Publishers Developing New Titles - The long-dormant publishing industry may be starting to rebound. Time Inc., Hearst, Condé Nast and Gruner + Jahr are currently developing new magazines for possible launch this year.

IDG Announces Launch of ZOOM Magazine in the Netherlands; IDG's Latest Publication Launches in Corporation with HCC, the Largest Computer Club in the World - Targeting The Netherlands' growing group of consumers who are interested in buying or working with a digital or video camera, ZOOM will provide digital technology news, in-depth analysis of new cameras, how-to articles, and special reports on new digital photography decelopments.

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389b

Next Week: When You Publish that Photobook