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## PhotoAIM weekly newsletter for 04/12/03 ## 391b

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PhotoAIM, the weekly newsletter from PhotoSource

International. <http://www.photosource.com> ==>

ISSN 1530-0511

If you no longer wish to receive PhotoAIM, see the instructions at the end of this newsletter.

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KRACKER BARREL

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…and now you can

Sell To Both Markets

Q: You say in your book, "Sell & Resell..." that one should specialize in certain areas. That sounds good. What if right now in my stock file I have all sorts of generalized photography? Should I market those to many types of markets, or should I just start shooting material for specific markets, and forget about marketing what I have?

- - - -

As in my book, "Sell & ReSell Your Photos," in Chapters 2 and 3, I show you how to determine what your marketing strength area actually is. This is the area you should specialize in (you may have two or three major areas) -- because you have great interest in this area(s). Thanks to your interest you're no doubt quite knowledgeable, and speak the language of buyers who focus on those areas, whether astronomy, nursing, hang gliding, etc.

Yes, this is where you should start specializing. Photobuyers will be happy to learn you have a deep selection of photos in their particular interest area. Other photographers won't have coverage as deep. The buyers would rather shop with you, with your many photos of the subject area, rather than have to contact several different photographers who might each have just a few pictures.

As for your other pictures that are all across the board, as they say in the design shops, you are in luck. The Internet has introduced a new way of marketing these general pictures. List your photos in a text-based website such as<www.photosource.com/bank>, the PhotoSourceBANK. There, if you enter in highly specific keywords, photobuyers will find that one specific picture they are looking for. In other words, don't list "bird," or "woodpecker," but "pileated woodpecker in winter."

Increasing numbers of photobuyers are turning to a database like the PhotoSourceBANK, and its sister website, PhotoSourceFOLIO, or the print directory, the PhotoSourceBOOK 2003. These photo search resources save them time, when looking for the source of a highly specific picture. Good luck!

-Rohn Engh

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This week's featured photographer on PhotoSourceFolio: Ali Kabas:

(http://www.photosourcefolio.com)

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BUSINESS NOTEPAD

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PAPARAZZI-PROOF ENGLAND. The right to privacy became part of English law when England incorporated the European Convention on Human Rights into its own law in the fall of 2000. Recently, Catherine Zeta-Jones, the movie star, filed a lawsuit with the High Court in London, along with her husband, Michael Douglas, protesting the publication of unauthorized photos of their wedding in the English celebrity magazine, Hello!

Although the couple had arranged for tight security for photo taking, nevertheless, a clever paparazzi with a miniature camera got several grainy pictures which were then rushed into a special issue of Hello! Magazine. Zeta-Jones and Douglas perceived the pictures as unflattering, and the layout in poor taste.

If the couple prevail in their suit, the case could set a precedent that would move England toward a Continental system of privacy. That is, the news media would be hard-pressed to publish images or details of public figures’ private lives without permission.

In the USA, the First Amendment allows that known celebrities, politicians and other persons in the limelight, can be photographed providing the photographer follows state and federal laws, such as trespassing restrictions. Thanks to Dan Ambrose

ONLINE

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Trials, Tribulations & the Telephone

Don't Call Me; We'll Call You

Once upon a time came the telephone. And then came the masses to use this new device to ease their burden. And then it became very popular, so much so that almost every family had one (or more). And life was good. And then came the telemarketers, and life was bad (at least for those answering the phone at dinner to hear yet another automated pitch for personal hygiene).

And then came the revolt! The masses demanded of their government to establish a national "do not call" list, so the trod-upon could place their name only once in only one list and be forever freed from the awful burden of incessant telephonic interruptions. And the government responded. Senators approved and congresspersons hailed the new decree. But wait! Not to be outdone, the telemarketers sued in federal court to block the wondrous list. "Why should we be banned from using this ubiquitous device that the masses have to answer and thus hear our message? There are already 27 different lists in 27 states, and our own national volunteer 'do not call' list run by our own Direct Marketing Association. Isn't that enough?" (fade to black) To be continued....

Backup, Backup, Backup

I sure keep saying that a lot, and backing up your computer data continues to be one of those tasks that often remains undone. Or worse, it's set up as an automated task run at night and taken for granted that it's working. Maybe you ought to test one of your backups to see if the data is really there. Try restoring some of the data to an alternate location (so you don't overwrite your current data) and then look at the "restored" files to see if the content is really there. I recall one backup (a network backup) that reported all files backed up, and even listed the filenames and their sizes in the log file. However, upon doing a test restore, the files and their sizes were restored--it looked good on disk--but all the files were blank! That's right, not a single one contained any info at all, even though they all had various file sizes and dates when viewed in the folder. The problem? An incompatibility between the backup software and the version of the network operating system. Had a test restore not been

performed, when crunch time came and the backup was really needed, it would have been useless.

Lost Email

Need help recovering deleted messages from Outlook Express (versions 5 and 6)? Do you have a corrupt message store and can't get OE to work? Here are a couple of tools that may be of help. Be sure you copy the URL exactly; both are case-sensitive. http://www.r-tt.com/RMail.shtml and http://www.oehelp.com/DBXtract/.

Bill Hopkins is the Webmaster of PhotoSourceFolio* (www.photosourcefolio.com) and a regular contributor to PhotoStockNotes. Send comments via e-mail to wh@photosourcefolio.com. Fax: 1 818 831-0916. (*Display 6 of your own images for photobuyers to view on your own page on the PhotoSource website.) For on-line marketing questions, contact Bill on the Kracker Barrel at www.photosource.com/board.

YOU AND THE LAW

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by Joel Hecker

In April of 2002 the Copyright Society of the U.S.A., of which I am a long time member and past Trustee, launched a program aimed at educating school-aged children about the importance of copyright. It was called Copyright Awareness Week and was a great success. As a result, the program has been enlarged and made into an annual event. This year Copyright Awareness Week was held on March 9th through March 15th, 2003.

MAKING YOUTH AWARE

The mission of Copyright Awareness Week is to create a greater awareness among the youth of America about the protection and use of creative works. During Copyright Awareness Week, copyright experts and educators throughout the country seek to teach young people about the basic purpose of copyright as articulated in the Constitution– to promote the advancement of the arts by providing creators with the exclusive rights to their works for limited terms. The theme, that a public which has a basic understanding of copyright law and its relationship to the arts– including its fair use exceptions– is far more likely to respect and comply with the law than a public that functions on lack of such understanding or on misinformation.

Want to read more of this article? Go to: http://www.photoaim.com/legal98.html

TREND NOTE

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WHY DO YOU DO IT? Editorial Pictures make statements. That's what most of our customers buy when they purchase use of our photos -- our ability to make a statement with our photos. Your pictures can be poetical, comical or thunderously revealing. They say something. Few people have the kind of opportunity to make their mark on society that we editorial stock photographers do.

We all have our favorites when it comes to classic photography, whether it be a photo by Margaret Bourke-White or David Burnett. Compelling photographs live on.

It's certain that we are not in this for the money - not even the giants in our field. Our industry is not large – most estimates put it at $800 million. When you invest in your stock photography, you are investing in yourself, and the long-term gratifying intangible achievements it provides.

No photographer has ever achieved – nor gunned for – millionaire status.

However, even many a billionaire would rather leave this planet with the acknowledgements and fulfillment that artists, poets, and photographers have achieved. –RE

CONTESTS

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9TH ANNUAL SHOWCASE EXHIBITION. Deadline: April 30, 2003. Awards: 1st prize $1,000 cash; $5,000 in magazine publication awards; $2000 in Internet website promotion awards. Fee: $30/1-4 entries, $5 each additional entry. Contact with SASE: SlowArt Productions, 870 Sixth Av, New York, NY 10001. Web: http://members.aol.com/slowart/showcase.htm . For prospectus e-mail Limner Gallery at slowart@aol.com .

5TH WAOW INTERNATIONAL JURIED OPEN COMPETITION. Deadline: April 30, 2003. Cash and merchandise awards totaling $3,000+. Fee: $40/3 entries. Contact with SASE: Women Artists of the West, 14037 Rex St., Sylmar, CA 91342. Web: http://www.waow.org .

GOOD STUFF

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MARKETINGARTIST helps get business records in order. This software was created specifically entrepreneurs working in the creative arts, by LiveWire Contacts Inc, with the help of the author of Art Marketing 101, Constance Smith. MarketingArtist manages patron and client contracts; keeps a journal of each contact; inventories work output; records the history of each piece of work; tracks show entries; tracks projects; tracks consignments and more. A free on-line demo is available at http://www.marketingartist.com . E-mail: help@marketingartist.com .

(Artnetwork, PO Box 1268, Penn Valley CA 95946-1268)

KEROUAC AND FRIENDS, A Beat Generation Album, by Fred W. McDarrah and Timothy S. McDarrah. More than 250 memorable photographs, all taken by Fred McDarrah, are gathered here. Along with his photographs, McDarrah has gathered the writing of some of America’s greatest thunder: critics, journalists, and historians on the Beat Generation. ($17.95; ISBN: 1-56025-480-7) Contact: Thunder’s Mouth Press, 161 Williams St, New York, NY 10038.

QUOTE OF THE WEEK

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"Nothing you can't spell will ever work."

–Will Rogers

FREE THIS WEEK

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FREE AudioTape. An organization of nearly 1,000 former IRS agents, CPAs and Tax Attorneys, called NOW, have come together to provide residents of the USA , a free audio cassette, "101 Hot Tax Tips". Start saving money on your taxes today! Valley View, Ste. 134 Las Vegas, NV 89103 awayirs@awayirs.com

1-888-AWAY-IRS

1-888 292 9477

THIS WEEK'S WEB FEATURE

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Would you like to stay current with this kind of information in a convenient newsletter - mailed to your home or office the first every month? Subscribe to our parent newsletter, PhotoStockNotes - 8 pages filled with vital stock photography tips and trends, delivered to your postal mailbox. How-to and insider articles on pricing, copyright, stock photo agencies, legal issues, and monthly updates of photobuyer address changes. Only $36 per year.

http://www.photosource.com/psnorder.html

Watch for developments in the field of stock photography in PhotoAIM's

PHOTOGRAPHY IN THE NEWS

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You'll be the first to know…

Note: If the URL is long, it may extend to two lines. In that case - clicking on it won't work. Instead, "copy and paste" the URL.

Photographer ticketed for taking pictures in New York subway. A journalist for Amnesty International, was told that she was violating transit regulations.

http://www.rcfp.org/news/2003/0402mtajou.html

Iraqi journalist expelled from United States; Iraq expels U.S. reporter;

http://www.rcfp.org/news/2003/0306iraqie.html

Amateur photogs part of breaking news - Media hunt pictures from witnesses on spot at right time Amateur photographers seem to be popping up everywhere these days, offering video footage to TV stations and snapping pictures for news services and the Internet.

http://www.globeandmail.com/servlet/ArticleNews/TPStory/LAC/20030409/MEPHOT//?query=photographer

The conflict on camera: The photographs that have defined the war in Iraq - It has been documented like no war before, with TV crews and journalists following almost every sniper shot and wayward missile strike, from Kuwait to Baghdad. But when this Gulf War is recalled in years to come, it will perhaps be photographs that provide the most powerful record of all. Thomas Sutcliffe appraises the dark art of war photography, alongside some of the most arresting and memorable images so far, chosen by picture editors from Britain's national newspapers.

http://news.independent.co.uk/world/middle_east/story.jsp?story=395327

Sweet smell of success for the camera with an uncanny sense. Scientists file patent for hi-tech toy that goes one better

http://www.theherald.co.uk/news/archive/10-4-19103-0-9-47.html

Photographer wants volunteers to strip for art in London. A US photographer wants more than 500 volunteers to strip naked and pose in a London department store. Spencer Tunick needs the volunteers for his Be Consumed project, which began in 1992 and involves photographing crowds of nudes in public places all over the world.

http://www.ananova.com/news/story/sm_768639.html

First Megapixel Camera Phones Debut

http://story.news.yahoo.com/news?tmpl=story&u=/pcworld/20030408/tc_pcworld/110177

Pulitzer-Winning Reporter Traced Steps of Immigrant

http://story.news.yahoo.com/news?tmpl=story&u=/nm/20030408/people_nm/pulitzers_reporter_dc_2

Laser lighting that allows photography in rooms that are pitch dark

http://story.news.yahoo.com/news?tmpl=story&u=/usatoday/20030327/tc_usatoday/4997257

Some of the uses of aerial photography. Aerial view of rally shows flaws in estimates

http://story.news.yahoo.com/news?tmpl=story&u=/kr/20030404/lo_krmiami/aerial_view_of_rally_shows_flaws_in_estimates

One of the best-known Western photographers is in Moscow for his one-man exposition;

http://english.pravda.ru/culture/2003/03/21/44823.html

Judges Disappointed With Lackluster BOP Entries - Ami Vitale, Rick Loomis and Jamie Francis won top awards at the National Press Photographers Association's (NPPA) Best Of Photojournalism (BOP) contest. But according to the judges, the work of most other contestants suffered from mediocrity and myopia.

http://www.pdn-pix.com/news/ - 2

Columbia Mishap: Closing In On Cause and Effect-USING PHOTOGRAPHY..

http://story.news.yahoo.com/news?tmpl=story&u=/space/20030317/sc_space/columbia_mishap__closing_in_on_cause_and_effect

Kodak Taps Former HP Executive as COO - Eastman Kodak Co. on Wednesday named a former executive of computer and printer maker Hewlett-Packard Co. as chief operating officer as it tries to bolster its position in the highly competitive digital photography market.

http://story.news.yahoo.com/news?tmpl=story&u=/nm/20030402/tc_nm/tech_kodak_dc_5

Surface Magazines Calls For Avant Guardian Entries - Up-and-coming fashion photographers who can balance artistic integrity with commercial viability are encouraged to submit portfolios to *Surface magazine's sixth annual Avant Guardian project. The contest is open to photographers currently working or studying in the U.S. who did not publish a professional fashion story before January 2003.

http://www.pdn-pix.com/news/ - 4

Slovak Photography is Developing a Reputation - This sweeping exhibition documents developments in an art form in a Central European land and in the land itself. Recurring themes include Catholicism, the Roma minority, and the essential rural landscape.

http://www.tol.cz/look/CER/article.tpl?IdLanguage=1&IdPublication=14&NrIssue=47&NrSection=2&NrArticle=9220

Rocky Mountain News Wins Pulitzer For Fire Photos Images Capture Remarkable 2002 Colorado Fire Season

http://www.thedenverchannel.com/news/2095942/detail.html

Preservation goes beyond images at photography display - A series of three photos highlights, in vivid color, awkward green heron chicks hiding in the bracken behind Richard JohnsonÕs house. The dozens of nature photos by Johnson, Price and Sedgwick demonstrate the fragile clutch of wildlife in another way.

http://holden.thelandmark.com/story.php3?story=5138

Burrows Expands Use of RenderDrive for Automotive Graphics - ART VPS Ltd has announced that Burrows, part of the WPP Group, has expanded its commitment to ART. These virtual photographs are used by Burrows clients extensively in public affairs and marketing materials such as brochures, press kits, and technical seminars, reducing the amount of real photography required and offering more flexibility in the creation of the shots.

http://www.tenlinks.com/NEWS/PR/art_vps/040803_burrows.htm

Post, L.A. Times Each Win Three Pulitzer Prizes

http://www.washingtonpost.com/wp-dyn/articles/A52284-2003Apr7.html

Discreet unveils system for digital grading - Discreet, a division of AutoDesk, Inc., has unveiled a new real-time system for digital grading and colour correction called Lustre, a digital colour-correction technology operating on non-proprietary computer hardware. Lustre offers real-time primary colour correction on 2K film scans with 16-bit per component colour processing.

http://www.globeandmail.com/servlet/story/RTGAM.20030408.gtdisc0407/BNStory/Technology/?query=photography

Staffer takes 1st for 9/11 kin photo-

http://www.nydailynews.com/news/local/story/73805p-68322c.html

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Display your photos on your own personal web page on our PSI web site. Visit the PhotoSourceFolio and see how other photographers are displaying their work.

http://www.photosourcefolio.com/

PhotoAIM is a collection of excerpts from our monthly newsletter, PhotoStockNotes (We now have it available in German.) PhotoStockNotes is also available via postal mail in the USA: $3.00 per month. Outside the USA: $5 per month. >http://www.photosource.com/psnintro.html

Feel free to forward this issue of PhotoAIM to your photographer friends.

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Next Week: Build a Relationship

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