########################################

## PhotoAIM weekly newsletter for 06/21/03 ## 393c

########################################

PhotoAIM, the weekly newsletter from PhotoSource

International. <http://www.photosource.com> ==>

ISSN 1530-0511

If you no longer wish to receive PhotoAIM, see the instructions at the end of this newsletter.

########################################

YOU DO THE MATH

`````````````````````````````

Editorial stock photography pros who subscribe to our photo listing service know that the fees paid for photos requested on our PhotoDaily are between a minimum of $100 to $300. Using the average of $200, it is interesting to calculate what fee a commercial stock photographer receives from Getty or Corbis. These two giant companies receive 60% of the sales price.

That's right, the photographer with photos in these agencies receives $80 while the subscriber to our PhotoDaily receives $200. (100% of the sale).

This may be the answer as to why many commercial stock photographers receive most of their income from sources other than stock agency sales, such as annual reports, assignments, fashion, catalogs, weddings, portraits, etc. Editorial stock photographers, also, are rarely full-time pros. Although they have what it takes to be a pro, they are pros in other fields: education, medicine, sales, technology, law, transportation, etc. They are able to devote their skills and talents to the subjects of their choice in editorial photography and its promise of long-term value.

THE REAL PAYBACK

Yes, it's true that a commercial stock photographer could sell three times as many photos through an agency contrasted to selling to a select group of steady photobuyers within one's editorial specialty area. However, there is a missing factor involved here. Working for a stock agency requires photographers to shoot what the agency needs. Working for yourself as an editorial stock photographer, you shoot what you need, that is, your particular interest area. As one photographer told me, "In commercial stock, the agency’s desires drive you; in editorial stock your desires drive you."

Want to read more of this article? Go to: http://www.photoaim.com/gen625.html

########################################

This week's featured photographer on PhotoSourceFolio: Charles Cook:

(http://www.photosourcefolio.com)

########################################

As a special service to our PhotoAIM subscribers, we provide you with a fresh, up-to-date list of photobuyers every month. Look for this list every third week of the month, to update or add contacts to your personal Market List.

CHANGES

```````````````

HOLT, RINEHART AND WINSTON (1120 S. Capital of Texas Highway, Austin, TX 78746) Diana Suthard’s name and e-mail has changed to: Diana Goetting, Photo Resarcher, dgoetting@hrw.com .

ALESSANDRA QUARANTA, Freelance Photo Editor, former address: 522 Washington Ave #6, Santa Monica, CA 90403; current address: 1600 Sunset Blvd, Pacific Palasades, CA 90272.

SHIRLEY WEBSTER, Freelance Photo Editor, former address, phone, fax and e-mail: 4600 Applewood Rd, Fort Worth, TX 76133, 1 817 263-1808, 1 817 263-1809, swebster@connect.net; current address, phone, fax and e-mail: 333 Dahlia Ave, Imperial Beach, CA 91932, 1 619 423-6704, 1 619 423-6704, shirleywebster@cox.net .

STANDARD PUBLISHING (8121 Hamilton Ave, Cincinnati, OH 45231) former contact and e-mail: Sandra Ziegler, sziegler@standardpub.com ; current contact and e-mail: Rod Brunson, rbrunson@standardpub.com .

HORTICULTURAL PRINTERS (3638 Executive Blvd., Mesquite, TX 75149) former contact and e-mail: Ben Philips, Director of Horticulture Photography, bphilips@hplprnt.com ; current contact and e-mail: Larry Maupin, lmaupin@hplprnt.com .

THE GRACE PUBLISHING GROUP (P.O. Box 3070, Fort Myers Beach, FL 33931) former phone: 1 941 765-1590; current phone: 1 239 765-1590.

FERGUSON PUBLISHING COMPANY, former company name, address and fax: FERGUSON PUBLIHING COMPANY, 200 W Jackson , 7th Fl, Chicago, IL 60606, 1 312 692-0190; current company name, address and fax: COLLEGE AND CAREERS MAGAZINE, P.O. Box 13103, Chicago, IL 60613-0103, 1 773 871-1423.

SQUARE ONE DESIGN, former address: 560 Fifth St NW Ste 301, Grand Rapids, MI 49504; current address: 242 Carlton Rd SE, Grand Rapids, MI 49506.

DIVERSION MAGAZINE (1790 Broadway 6th Fl, New York, NY 10019) former contact and e-mail: Evelyn Cordon, Photo Editor, ecordon@hearst.com ; current contact and e-mail: Christine Casiano, Photo Editor, ccasaino@hearst.com .

CALIFORNIA SCHOOL EMPLOYEES ASSC (2045 Lundy Ave, San Jose, CA 95131) former phone: 1 408 263-8000; current phone: 1 408 473-1000.

THE HUMANE SOCIETY OF THE UNITED STATES (700 Professional Drive, Gaithersburg, MD 20879) former contact and e-mail: Christine Edwards, Graphic Designer, cedwards@hsus.org ; current contact and e-mail: Beth Mcnulty, Graphic Designer, bmcnulty@hsus.org .

RESTAURANT NEWS (425 Park Ave, 6th Fl, New York, NY 10022) former contact and e-mail: Manny Vila, Art Director, mvila@nrn.com ; current contact: Joe Anderson.

THE CREATIVE COMPANY (123 S Broad, Mankato, MN 56002) former contact: Mary Englar, Photo Research Manager; current contact and e-mail: Megan Moore, Photo Research Manager, moorem@hickorytech.net .

KRT SPECIAL SECTIONS (790 National Press Building, Washington, DC 20045) former contact and e-mail: Debra Leithauser, Deputy Managing Editor, dleithauser@krtinfo.com ; current contact and e-mail: Becky Sher, Managing Editor, bsher@krtinfo.com .

`````````````````

Get it right… Work for Hire

One of the most important copyright concepts for photographers is "work made for hire," and it’s one that many photographers do not fully understand.

A fundamental copyright principle is that copyright ownership originally belongs to the creator -- the person who fixes the work in tangible form. Generally, the person who clicks the camera shutter owns the initial copyright in the resulting photograph.

The major exception is if the photograph is a "work made for hire," which can happen in two ways. First, if the person shooting the photograph is working within the scope of employment -- for example a newspaper’s employed staff photographer – the work will be a "work made for hire," owned by the corporation.

In Writing

Second, a work may be a "work made for hire" if the photographer and the person ordering the work expressly agree in writing that that the photograph is a "work made for hire." In such case, the photograph must also be "specially ordered or commissioned," and must fit within one of the categories listed in Section 101 of the Copyright Act (a common category involving photographs is that the photos are a contribution to a collective work, such a magazine or newspaper). Because a court may find a work not to be a "work made for hire" even if that’s what the parties intended, a good "work made for hire" agreement will state that if the work is deemed not to be a "work made for hire," the agreement will create an assignment of ownership from the photographer to the person ordering the work.

Want to read more of this article? Go to: http://www.photoaim.com/cprgt79.html

THOSE STOLEN CREDIT CARDS

`````````````````````````````````````````````

Is this a problem on the Net? The risk to consumers is rare. Know anyone who has been ripped off? It's actually very difficult to steal a credit card number traveling across the Net. It's easier to grab a receipt out of a trashcan at a restaurant. Hackers have broken into databases - the incidents are exciting to hear about, but rare. Presently, e-commerce merchants are trying out a new protection technique. On phone orders and some mail orders, the merchant is asking for the "CID" number on the back of MasterCard, Visa, and Discover cards and the front of American Express. (Remember, though you’re not liable for more than $50 in fraudulent credit card usage, and credit card companies are known to forgive even the $50). So where's the problem? Credit card fraud is actually a major issue for many Net merchants. But credit card companies and banks are not about to admit it. Why? The question of consumer confidence. Financial institutions downplay the problem. Consumers will lose faith in the Net if they feel i

t is not secure. Does all this apply to stolen photos? In our stock photo industry we have 'big brother' protection by the large corporate stock agencies, who each have an oak table and swivel chairs filled with attorneys searching out cases of misuse of their photos. If they find a case, it's to everyone's benefit when they publicly expose the situation, so potential future infringement attempts can be decreased. RE

TAX TACTICS

`````````````````````

Better Tax Breaks For Small Businesses

Recent law changes include valuable breaks for a wide range of small businesses. What follows are the highlights of three tax savers.

Health Insurance Deductions For The Self-Employed

Starting with 2003, self-employed get to deduct 100 percent (up from 70 percent for 2002) of their payments of medical insurance premiums for themselves and their spouses and dependents.

There are two ways small businesses can write off their outlays for equipment purchases such as computers and file cabinets. One is the "standard" route -- recovering the cost through depreciation deductions over a period of years. Or, they can opt for the often-overlooked tactic of "expensing," under tax-code section 179, and deduct a specified amount of equipment in the year of purchase.

Let's say you are self-employed and your equipment purchases include $4,000 for computers. Instead of depreciating the computers over five years, they can be immediately expensed. A $4,000 write-off lowers taxes by at least $1,080 for an individual in the 27 percent bracket, plus lowers applicable state taxes.

Want to read more of this article? Go to: http://www.photoaim.com/txtct86.html

GOOD STUFF

```````````````````

The Photoshop Book for Digital Photographers, by Scott Kelby, New Riders Publishing, 2003, ISBN 0-7357-1236-0, 358 pages, $39.99. Kelby, Editor of Photoshop User magazine (http://www.amazon.com/exec/obidos/ASIN/B00006LD2N/photosourcefolio), provides step-by-step instructions that let complete novices accomplish what normally only experts can do, from cropping and resizing, correcting color, retouching portraits, to fixing digital camera image problems, converting color to grayscale, and sharpening. If you’re a serious photographer who doesn’t know how to use Photoshop, can’t invest lots of time learning it, but needs what Photoshop can do, this is your book. -David Arnold

http://www.photosourcefolio.com/bookstoreone.htm#0735712360 .

DREAMWEAVER MX KILLER TIPS, by Joseph Lowery and Angela C. Buraglia. This book is filled cover-to-cover with almost 300 tips and hidden secrets showing you how to use Dreamweaver more efficiently. The authors cut to the chase in coverage of CSS, tables, layers, and a host of other web development issues. ($39.99; ISBN: 0-7357-1302-2) Contact: New Riders Publishing, 201 W. 103rd Street, Indianapolis, IN 46290. Phone: 1 800 545-5914. http://www.photosourcefolio.com/bookstoreone.htm#0735713022 .

MACROMEDIA DREAMWEAVER MX ADVANCED For Windows & Macintosh, by J. Tarin Towers, Sasha Magee, and Abie Hadjitarkhani. This book takes a visual , task-based approach to guiding you through advanced topics and applying what you learn. It works like a reference book and offers concise, straightforward steps and explanations. The companion Website includes sample database files. ($29.99; ISBN: 0-321-15946-2) Contact: Peachpit Press, 1249 Eighth St, Berkeley CA 94710. Phone: 1 800 283-9444. Fax: 1 510 524-2221. http://www.photosourcefolio.com/bookstoreone.htm#0321159462 .

THE COMPLETE GUIDE TO DIGITAL PHOTOGRAPHY, by Michael Freeman. Section one covers everything from cameras to computers and scanners to printers. Section two is a complete workshop on the use of image-editing software, tools, and techniques. Section three covers everything you need to know to take professional-quality photos with a digital camera and enhance them on the computer. Section four shows you techniques such as morphing, montaging, and combining art with photography. ($29.95; ISBN: 1-57990-444-0; 160 all color pages) Contact: Sterling Publishing Co., Inc. 387 Park Ave S, New York NY 10016-8810. Phone: 1 800 805-5489. Web: http://www.photosourcefolio.com/bookstoreone.htm#1579904440 .

QUOTE OF THE WEEK

``````````````````````````````

"A truly great book should be read in youth, again in maturity and once more in old age, as a fine building should be seen by morning light, at noon and by moonlight."

–Robertson Davies

FREE THIS WEEK

````````````````````````

FREE MOVIE SOUNDS Relive your favorite moments from the cinema at this site, which offers a collection of free WAV sound files from hundreds of movies. Sound files here include clips from classic films, as well as the latest Hollywood blockbusters.

http://www.kryptonweb.com

FREE GOURMET DOG AND CAT TREATS. They are the first company to begin manufacturing pet treats using Alaskan Salmon. Their goal is to make quality treats' They also have salmon treats for cats. Visit their site to get a free sample for your dog or cat. This offer is valid for US residents only.

http://www.yummychummies.com/FreeSamples.mgi

THIS WEEK'S WEB FEATURE

`````````````````````````````````````````

Get a head start on selling your stock photos! Our Specialized Lists of photobuyers will give your business a jump-start.

http://www.photosourcefolio.com/SpecializedList.htm

Watch for developments in the field of stock photography in PhotoAIM's

PHOTOGRAPHY IN THE NEWS

``````````````````````````````````````````

You'll be the first to know…

Note: If the URL is long, it may extend to two lines. In that case - clicking on it won't work. Instead, "copy and paste" the URL.

When National Geographic illustrations editor Kathy Moran began to assemble photos for the July issue on sexual selection, she e-mailed some 250 photographers and photographic agencies around the world, asking for their help. But a quarter of the e-mails bounced back unread to Kathy and her assistant, Leah Boonthanom. Eventually they learned why: Many automatic e-mail filtering systems read the subject line, "Sexual Selection Article," to mean that National Geographic was sending them pornography. "We'd probably have been better off calling it ' The Birds and the Bees,' " Kathy says.

http://news.nationalgeographic.com/news/2001/07/0709_sexorigin.html

http://magma.nationalgeographic.com/ngm/0307/feature2/index.html

Galen Rowell's last expedition: Across some of the most desolate and remote landscape in northern Tibet. The goal: to discover and photograph;

http://www.mountainlight.com/new.html

New York Times-changing newsroom culture-bolder use of photography,

http://story.news.yahoo.com/news?tmpl=story&u=/vv/20030611/lo_vv/44750

New Digital Photo Album Installs Easily -

http://story.news.yahoo.com/news?tmpl=story&u=/ap/20030616/ap_on_hi_te/compubug_1

Q&A With 'WSJ' Photo Editor Darrell Perry - The Wall Street Journal is the last place you'd think to look for interesting photography, but photo editor Darrell Perry is out to change that perception.

http://www.pdn-pix.com/news/ - 1

A Sympathetic Lens on Ordinary People - As a distraction he began taking photographs in storefront churches whose parishioners were mainly African-American. Now Milton Rogovin, 93, is rightly regarded as one of this country's most important social-documentary photographers, in the tradition of Walker Evans and Margaret Bourke-White.

http://www.nytimes.com/2003/06/16/arts/design/16ROGO.html

A Scientist's Face Tells His Life Story - In an advertising supplement currently running in various Condé Nast publications that includes full-page photographs of eight innovators in different fields, like the singer K. D. Lang and the architect Daniel Libeskind, Bill Joy's portrait stands out because of the words and acronyms scrawled on his face.

http://www.nytimes.com/2003/06/16/business/16JOY.html

Digital Artists Find a Muse in SARS (And Each Other on the Internet) - It is nearly impossible to tell where the digitally tweaked picture of an Asian woman with a stark white tan line in the shape of a surgical mask originated, but it doesn't seem to matter. That a considerable portion of the global Internet audience has e-mailed, posted, viewed and reviewed it by now is beyond dispute

/http://www.nytimes.com/2003/06/15/weekinreview/15HARM.html

Appeals Court Throws Out Coroner Photography Case - -- A former deputy coroner whose conviction in the photographing of bodies in the county morgue was thrown out by a state appeals court says he believes his bosses knew what the photographer was doing when they allowed him into the morgue.

http://www.channelcincinnati.com/news/2270690/detail.html

Want to read more of this article? Go to: http://www.photoaim.com/pitn0621.html

########################################

Need to find specific information on our web site? You can easily find it by using our search facilities. Check out the Search Page. It's free!

http://www.photosource.com/search.html

PhotoAIM is a collection of excerpts from our monthly newsletter, PhotoStockNotes (We now have it available in German.) PhotoStockNotes is also available via postal mail in the USA: $3.00 per month. Outside the USA: $5 per month. >http://www.photosource.com/psnintro.html

Feel free to forward this issue of PhotoAIM to your photographer friends.

########################################

Visit the PhotoSource International homepage! Nearly seventy different sections with all the information you're looking for await you.

http://www.photosource.com/

########################################

As a subscriber, you can search back issues of PhotoAIM. On your Web browser go to:

http://www.photoaim.com/list

and type in your keyword. (Your password is listed on the final entry of your current newsletter)

To cancel your subscription, send email to:

info@photosource.com

with "PhotoAIM UNSUBSCRIBE" as the subject line.

########################################

PhotoAIM weekly newsletter is a product of PhotoSource International, Rohn Engh, Director, who is solely responsible for its contents. Sell Photos !

To sign up for our newsletter:

http://www.photoaim.com/order.html

For information about PhotoSource International:

http://www.photosource.com/services.html

########################################

PhotoAIM Archives: http://www.photoaim.com/list/

User name: photosource

Password: promise

########################################

393c

Next Week: The Good Ol’ Days