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## PhotoAIM weekly newsletter for 08/23/03 ## 395D

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PhotoAIM, the weekly newsletter from PhotoSource

International. <http://www.photosource.com> ==>

ISSN 1530-0511

If you no longer wish to receive PhotoAIM, see the instructions at the end of this newsletter.

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Breaking into editorial stock photography…

AVAILABLE FOR ASSIGNMENT?

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Your photographs can appear regularly in national circulation. When it comes to getting pictures published, most photographers have the creative ability – that takes talent. But it takes more than talent to consistently receive checks from publications. That takes marketing know-how.

The Law of Probability is on your side if you direct your initial marketing efforts toward specialized magazines and book publishers.

STEP BY STEP

1.) Don’t be tempted to be “all things to all photo editors.” This is usually the first mistake the fledging editorial stock photographer makes. Photo editors recognize that one photographer can’t be that versatile. Editors prefer to work with a photographer who has strong coverage and knowledge of the subject area that their publishing house specializes in. Photobuyers want material that’s going to satisfy their readers and advertisers.

2.) Focus on a market area that will appeal to you, such as Outdoor Recreation, Aviation, Medicine, Education.

3.) Make a market list of publications which focus on subject matter in your interest areas. Then, on your deluxe stationery, request their “Photographer’s Guidelines.”

4.) If you consider your photo marketing only a spare-time endeavor, you’ll still be available for assignment at your vacation time. Remember, your vacation is now a business trip and is an eligible tax deduction for you.

Want to read more of this article? Go to: http://www.photoaim.com/gen324.html

CHANGES

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SPORTS ILLUSTRATED FOR WOMEN, contact person is Heather Brown, Photo Editor. Former address: 1271 6^th Ave, New York City, NY 10020; current address: 135 W 50^th St, New York, NY 10020.

AVALON TRAVEL PUBLISHING, former contact and address: Laura VanderPloeg, 5855 Beaudry St, Emeryville, CA 94608; current contact, e-mail and address: Deb Dutcher, Production Assistant, deb.dutcher@avalonpub.com; 1400 65^th St, #250, Emeryville, CA 94608.

CAT FANCY (P.O. Box 6050, Mission Viejo, CA 92690) former contact and e-mail: Sandy Meyer, Associate Editor, smeyer@fancypubs.com; current contact and e-mail: Steve Triolo, Associate Editor, striolo@fancypubs.com.

NATIONAL CASA (100 W Harrison N Tower Ste 500, Seattle, WA 98119) former contact and e-mail: Jim Clune, Communications Director, Jclune@nationalcasa.org; current contact and e-mail: Carla Spaccarotelli, Publications Specialist, Carla@nationalcasa.org .

DEFENDERS OF WILDLIFE (1101 14^th St NW Ste 1400, Washington, DC 20005) former contact: Maria Cecil, Editorial Associate; current contact: Mark Cheater, Director of Communication.

TRAILER BOATS MAGAZINE, former contact and address: Randy Scott, Editor, P.O. Box 5427, Carson, CA 90749; current contact and address: Steve Quilan, Editor, 20700 Bellshaw Ave, Carson, CA 90746.

BATES SW ADVERTISING (5847 San Felipe Ste 400, Houston, TX 77057) former contact and e-mail: Anthony Drago, Production Manager, Skline@batesww.com; current contact and e-mail: Holly McAllister, Creative Coordinator, hmcallister@batesww.com.

HERMITAGE ART COMPANY (5151 N Ravenswood Ave, Chicago, IL 60640) former contact: Bette Powers-LeVerso, General Manger; current contact: Jane Wheaton, Art Director.

ABARTA MEDIA (118 SW Blvd 3 Fl, Kansas City, MO 64108) former contact and e-mail: Matt Wasko, Director of Design, mwasko@abatapub.com; current contact and e-mail: Jose Santa Cruz, Director of Design, jsantacruz@abartapub.com.

MOMENT MAGAZINE (4710 41^st St NW, Washington, DC 20016) former contact and e-mail: Dan Richards, Editorial Associate, drichards@momentmag.com; current contact and e-mail: Rebecca Frankel, Editorial Associate, rfrankel@momentmag.com.

NEWBRIDGE EDUCATIONAL PUBLISHING (333 E 38^th St 10^th Fl, New York, NY 10016) former phone: 1 212 652-0200; current phone: 1 212 478-1700.

STEIN ROGAN & PARTNERS (440 Park Ave S 3^rd Fl, New York, NY 10016) former contact and e-mail: Allison Abreu, Production Manager, aabreu@srpadv.com; current contact and e-mail: Ed Burgoyne, Production Manager, eburgoyne@srpadv.com.

A SHARED VISION, former address and phone: 19 Issaquah Dock, Sausalito, CA 94965, 1 415 860-5242; current address and phone: 22161 Koftinow Dr, Jenner, CA 95450, 1 707 847-3137.

SOUNDINGS PUBLICATIONS, former address: 35 Pratt St, Essex, CT 06426; current address: 10 Bokum Rd, Essex, CT 06426.

SUN HERALD (P.O. Box 4567, Biloxi, MS 39507) former contact and e-mail: Barbara Lowell, blowell@sunherald.com; current contact and e-mail: Scott Hawkins, schawkins@sunherald.com.

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This week's featured photographer on PhotoSourceFolio: Andrew Clarke:

(http://www.photosourcefolio.com)

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TAX TIPS

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Filing Time Reminders

When tax time rolls around, most filers receive refunds. Just because you

receive one, does not mean your return passed muster with the IRS and you can forget about an audit. All it means is that IRS computers have checked arithmetic and other basic items.

So make sure to file away those checks and other records that back up deductions and other items, as well as a copy of your return. Keep your records at least until the statute of limitations runs out for an audit – generally, three years after the filing deadline. But the IRS gets six years to check if you understate your income by 25 percent or more. And there is no time limit if the IRS shows you failed to file or you filed a fraudulent return.

Despite what you may have heard, the risk of an audit does not decrease by

filing late, rather than early. All income tax returns, whether they are filed early or late, go through IRS computers that scan them for arithmetic errors and single out returns for audit on the basis of a top-secret scoring system. High scorers, as well as some Form 1040s chosen purely at random, are then scrutinized by the tax collectors to determine which ones should actually be examined. One important element in the selection process is how the amount of your itemized deductions compares with the total taken by others with comparable income levels.

Errors of fact or judgment on your return for tax year 2001should not still be

causing you cold sweat. A recalculation on IRS Form 1040X usually takes very little time, plus whatever money is involved if you feel you owe something. You can also use Form 1040X if you now discover that you overpaid.

Want to read more of this article? Go to: http://www.photoaim.com/txtct84.html

NATURE NOTES

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Signs, Signs, Everywhere a Sign…….

As we drive down the highway, we see sign after sign; billboard after billboard selling everything from lottery tickets to health insurance; traffic signs telling us about dips in the road or construction areas. Many of these are easy to read, but others are faded to the point where they can't be read. Some signs have so much information that we’ve driven past them before we can read the smaller print. Hey, we are in the age of communication; signs are a part of our life. But wouldn't it be great if there were signs telling us Nature Photographers where to find the best locations for wildlife or landscape shots?

As you drive down that highway you may very well see a billboard saying where to find that great landscape picture. The side of a barn may advertise a nearby beautiful spot. And don't forget to photograph those barns that have become billboards. There is a strong market for painted "Americana Bill-barns." Another point, don’t just travel to the posted tourist areas. Talk to other photographers. They may know of great spots that are a little off the beaten trail.

But what about the animals? Certainly they don't post signs. Or do they? More than anything, it's local wildlife I like to photograph. I have studied the signs that animals leave and have found this to be a great help in my photography.

Take, for example, the raccoon. These striped-tail bandits leave tracks everywhere they go. Easy to spot, the front hand has five fingers and looks somewhat like a thin human hand with sharp nails. The back footprints are larger and longer, with a thin heel. You will find raccoon tracks in the mud around rivers, ponds and lakes, or even on your car hood or park trash cans. The fresher the print, of course the greater the possibility you will see a raccoon nearby. In the track, the mud will have high points pushed up by the foot. This mud will dry out faster than the lower areas. The drier the mud, the longer the time since the track was made. A wet track is a fresh track, and means a better chance to get a raccoon picture.

Want to read more of this article? Go to: http://www.photoaim.com/ntr8.html

GOODSTUFF

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STEP-BY-STEP DIGITAL PHOTOGRAPHY, A Guide for Beginners, by Jack and Sue Drafahl. Whether you are new to photography or just trying to master your first digital camera, this book provides a step-by-step path to success. Using a visual approach that pairs short text with photos for every step, the Drafahls actually show you, yes, ‘you’ everything you need to know to take good digital photos. ($14.95; ISBN: 1-58428-103-0; 112 pages; 180 full-color photos) Contact: Amherst Media, 155 Rano St, Ste 300, Buffalo NY 14207. Phone: 1 800 622-3278. Fax: 1 800 622-3298. http://www.photosourcefolio.com/bookstoreone.htm#1584281030 .

ADOBE PHOTOSHOP ALBUM FOR WINDOWS, By Nolan Hester. This visual QuickStart Guide takes an easy, visual approach to teaching Photoshop Album. (http://www.photosourcefolio.com/bookstoreone.htm#B00007KLFK) It works like a reference book – you look up what you need and then get straight to work. Has a companion website that includes further examples, tips, and insights. ($19.99; ISBN: 0-321-19402-0) Contact: Peachpit Press, 1249 Eighth St, Berkeley CA 94710. Phone: 1 800 283-9444. Fax: 1 510 524-2221. http://www.photosourcefolio.com/bookstoreone.htm#321194020 .

QUOTE OF THE WEEK

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"People are always blaming their circumstances for what they are. I don't

believe in circumstances. The people who get on in this world are the people

who get up and look for the circumstances they want, and if they can't find

them, make them." - George Bernard Shaw

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Announcement

PhotoAIM will continue to be delivered to you weekly

(on Thursday) beginning Oct 1^st It'll be available in PDF,

Html, text or via the Web. No price change until January 1^st 2004.

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FREE THIS WEEK

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FREE BUSINESS CARDS

Design your own personal or business cards for free.

http://www.securitycards.com/a/guru/

THIS WEEK'S WEB FEATURE

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New products for stock photographers can be found by typing in ' GoodStuff' in the Search section of PhotoStockNotes.

http://www.photosource.com/goodstuff/index.html

Watch for developments in the field of stock photography in PhotoAIM's

PHOTOGRAPHY IN THE NEWS

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Young photographer captures wildlife

http://www.ledger-enquirer.com/mld/ledgerenquirer/sports/6577267.htm

Rare Beatles Photo Auctioned

http://www.soundgenerator.com/news/index.cfm?articleid=2359

Reconstructing Memory: The Family Photographs of Three New York Artists

http://nyartsmagazine.com/bbs2/messages/1259.html

Iran Parliament to probe into photo journalist's death

http://www.payvand.com/news/03/aug/1117.html

American Profile, BH-FP sponsoring photo contests

http://www.zwire.com/site/news.cfm?BRD=1815&dept_id=516614&newsid=10033362&PAG=461&rfi=9

Deer crashes Photography Studio

http://www.wokr13.tv/news/local/story.aspx?content_id=A672292B-4574-4033-B15

B-B1383326AE8D

Want to read more of this article? Go to: http://www.photoaim.com/pitn.html

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FREE. Find out free products for stock photographers by typing in 'Free' in the Search section of PhotoStockNotes. Stock Photo !

http://www.photosource.com/psn/index.html

PhotoAIM is a collection of excerpts from our monthly newsletter, PhotoStockNotes (We now have it available in German.) PhotoStockNotes is also available via postal mail in the USA: $3.00 per month. Outside the USA: $5 per month. >http://www.photosource.com/psnintro.html

Feel free to forward this issue of PhotoAIM to your photographer friends.

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Got a question about legal issues for photographers? Type in the name of our legal expert, Joel Hecker, in the Search section of PhotoStockNotes.

http://www.photosource.com/legal/index.html

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395D

Next Week: Your Key to Sales